|
Major Duties: |
|
(a) |
To assist in developing and implementing integrated marketing campaigns and initiatives for student recruitment in Hong Kong / Mainland and overseas for the Council; |
|
(b) |
To support in content creation, including videos and website content, as well as oversee VTC’s official social media accounts such as WeChat and other emerging channels; |
|
(c) |
To organise events and seminars, and evaluate the effectiveness of marketing activities, including website analytics, social media engagement and lead generation; and |
|
(d) |
To assist in the design and production of marketing collaterals for various marketing channels, including digital platforms, print materials and events. |
|
|
|
Requirements: |
|
(a) |
A recognised degree or equivalent; |
|
(b) |
At least 2 years’ relevant work experience preferably in the fields of Marketing / Marketing Communications / Corporate Ccommunications / Public Relations / Digital Marketing; relevant experience in targeting Mainland audience is preferred; |
|
(c) |
Experience in developing multimedia and digital content; good understanding of digital analytics and website management; |
|
(d) |
Good written and spoken communication skills in both English and Chinese (including Putonghua); |
|
(e) |
Good planning and project management skills; and |
|
(f) |
Ability to work under pressure and meet tight deadlines. |
|
|
|
|
Notes: |
|
(1) |
The post is at the rank of “Officer”. Suitable candidate(s) with more experience may be considered for appointment as Assistant Manager. |
|
(2) |
Applicants with substantial experience and achievements in the relevant field but without the required academic / professional qualifications OR those with exceptional academic / professional qualifications but with less experience may also apply. |
|
(3) |
Applicants are required to highlight their language proficiency (e.g. HKCEE, HKAL, HKDSE, IELTS, TOEFL, CRE, Putonghua Proficiency Test, NCEE, etc.) in their curriculum vitae. |
|
(4) |
The appointee may be required to perform duties outside normal office hours and will be required to travel to Mainland with short periods of stay. |
