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Major Duties: |
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(a) |
To support the development of digital marketing initiatives for VTC programmes and assist in the setup and management of digital corporate communication platforms; |
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(b) |
To implement seamless cross-platform digital marketing campaigns across social media, mobile marketing, online advertising, and website projects to drive measurable results; |
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(c) |
To assist in developing content strategies and manage daily updates across all digital channels; |
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(d) |
To manage and optimise digital CRM and database systems to support targeted outreach; |
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(e) |
To track, analyse and report on campaign performance, turning metrics into actionable insights for continuous optimisation; and |
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(f) |
To partner closely with internal teams and external agencies to ensure all digital initiatives align with VTC’s strategic objectives. |
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Requirements: |
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(a) |
A recognised degree or equivalent; |
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(b) |
At least 2 years of digital marketing experience covering social media, mobile marketing, online advertising, website development, digital CRM and database management; |
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(c) |
A strong understanding of the latest trends in social media, mobile marketing, digital / web analytics, and website optimisation; |
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(d) |
A good track record of creating innovative campaigns that engage young audiences; experience in education marketing or youth culture is an advantage; |
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(e) |
Good proficiency in both written and spoken English and Chinese, and preferably including Putonghua; |
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(f) |
A collaborative team player with good interpersonal, communication, and project management skills; |
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(g) |
Knowledge or experience in using AI and data analytics tools to support job responsibilities is an advantage; and |
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(h) |
Able to thrive under pressure, manage multiple deadlines, and deliver quality work in a fast-paced environment. |
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Notes: |
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(1) |
The post is at the rank of “Officer”. Suitable candidate(s) with more experience may be considered for appointment as Assistant Manager. |
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(2) |
Applicants with substantial experience and achievements in the relevant field but without the required academic / professional qualifications OR those with exceptional academic / professional qualifications but with less experience may also apply. |
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(3) |
Shortlisted applicants will be required to sit for a written test. |
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(4) |
The appointee(s) may be required to perform duties outside normal office hours and at different work locations on a need basis. |
