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Major Duties: |
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(a) |
To plan and execute segment-tailored marketing strategies for student recruitment in Mainland and overseas for the Council; |
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(b) |
To support the development and implementation of tailored digital marketing campaigns across social media, search engines, and other relevant digital platforms, to enhance campaign effectiveness; |
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(c) |
To enhance the visibility and market positioning of VTC programmes and VPET in Mainland and overseas through effective advertising, digital outreach, and publicity initiatives; |
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(d) |
To coordinate the design and production of marketing collaterals for non-local markets, ensuring alignment with organisational branding and strategic goals across digital, print, and event materials; |
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(e) |
To liaise with internal units and external parties to execute joint promotional events, partnerships, and student outreach; |
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(f) |
To build and maintain media relations in Mainland and overseas; and |
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(g) |
To help oversee the daily operations of the marketing unit of the office, including finance and administrative matters. |
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Requirements: |
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(a) |
A recognised degree or equivalent; |
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(b) |
At least 5 years’ relevant marketing experience, ideally within the academic sector, statutory organisations or multinational companies with similar complexity, experience related to Mainland and overseas markets is highly preferred; |
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(c) |
Solid experience in branding, multi-channel marketing coordination, and the production of marketing collaterals; |
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(d) |
Experience in managing digital marketing campaigns, including social media and search engine marketing, coupled with direct experience in Mainland and overseas market outreach and media relations; |
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(e) |
Good networking skills and the ability to establish and maintain strategic working relationships with Mainland and overseas companies, statutory organisations, local government authorities, etc; |
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(f) |
Good understanding of the vision and mission of the VTC and the development of VPET; |
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(g) |
Good interpersonal, communication, and presentation skills, with the ability to liaise effectively with internal teams, external partners, and media; |
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(h) |
Ability to work under pressure and meet tight deadlines; |
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(i) |
Excellent written and spoken communication skills in both English and Chinese (including Putonghua); and |
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(j) |
Experience in producing video content or digital storytelling is an advantage. |
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Notes: |
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(1) |
The post is at the rank of “Senior Officer”. |
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(2) |
Applicants are required to highlight their language proficiency (e.g. HKCEE, HKAL, IELTS, CRE, Putonghua Proficiency Test, etc) in their curriculum vitae. |
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(3) |
The appointee may be required to perform duties outside normal office hours and will be required to travel to Mainland with short periods of stay. |
